| Page | Impressions | CTR |
|---|---|---|
| /products/linen-shirt | 12,480 | 4.6% |
| /collections/summer | 9,215 | 3.9% |
| /checkout | 6,902 | 5.2% |
| /pricing | 4,118 | 3.1% |
Analytics
See exactly what your social proof is doing
Every visitor, impression, hover and click, compared with the period before. Broken down by page, notification, device and country, and tied to the revenue your goals bring in.
Included in the ProveSource dashboard. No credit card required.
Visitors48,210+12.4%
Eng. visitors21,905+18.1%
Impressions96,340+9.7%
CTR3.8%+0.6 pts
VisitorsPrevious period
Devices
Desktop58%
Mobile38%
Tablet4%
Two views of every visit
Audience numbers show how much of your traffic your social proof reaches. Notification numbers show how visitors respond to it.
Audience
- Visitors
- Unique visitors in the period, the same count your plan uses. Detected bots are left out.
- Bots
- Automated traffic we detected and kept out of your visitor count, shown so you know it was filtered.
- Engaged visitors
- Unique visitors who saw at least one of your notifications.
- Engagement rate
- Engaged visitors divided by visitors: how much of your traffic your social proof reaches.
Notifications
- Impressions
- How many times your notifications were shown.
- Hovers
- How often visitors paused on a notification to read it.
- Clicks
- How often visitors clicked through a notification.
- CTR
- Clicks divided by impressions, compared with the previous period in percentage points.
Trends
Compare any period with the one before
Pick a range and every number shows its change against the previous period of the same length: counts in percent, rates in points. Click any metric to chart it, plot several at once, or add the previous period as a dashed line.
- Presets from today to the last 90 days, or a custom range
- Daily trend chart with one or many metrics
- Switch the chart to a day-by-day table
- Export every day to CSV in one click
Date range
TodayYesterdayLast 7 DaysLast 30 DaysLast 90 DaysThis MonthLast MonthCustom range
Clicks3,661+14.2%
Eng. rate45.4%+2.3 pts
Compared with the previous 30 days
Daily trendExport CSV
Know where your social proof works best
See which pages and notifications earn the most attention, and who is looking: every row shows its share, so the winners stand out at a glance.
| Notification | Impressions | CTR |
|---|---|---|
| Recent purchases Stream | 31,207 | 4.1% |
| Live visitors on product pages Live | 22,864 | 2.7% |
| 5-star reviews Review | 18,390 | 3.5% |
Device, country, operating system and browser rows show visitors, impressions and clicks, each with its share of the total. Illustrative data.
Goals and revenue
Tie every notification to the sales it helps close
Set a goal with the URL your customers reach when they buy or sign up, and the value of each completion. ProveSource counts every conversion, the ones where a visitor engaged with a notification on the way, and the revenue behind both.
- Conversions and revenue for every goal
- ProveSource conversions: completions after a hover or click on a notification
- Conversion share and conversion rate, compared over time
- Share of goal for each notification, so you know which one pulls its weight
- Track goals by URL or with
provesrc.trackGoal()in your own code
Checkout completed$49 per conversion
Conversions1,284$62,916
ProveSource conv.412$20,188
Conv. share32.1%
Conv. rate2.7%
| Notification | Engagements | Conv. | Share of goal |
|---|---|---|---|
| Recent purchases | 1,106 | 218 | 53% |
| 5-star reviews | 702 | 131 | 32% |
| Live visitors | 344 | 63 | 15% |
Illustrative data
Clean numbers, and proof of where your code runs
Bots filtered out
Automated traffic is detected and shown separately, so your visitor count and plan usage reflect real people.
Near real time
Views, hovers, clicks and visitors are written about once a minute, so new campaigns show results the same day.
Installed URLs
Every page the ProveSource code was seen on, with when it was first and last seen. Spot a page that lost the code.
Form URLs
The pages where forms were submitted, with submission counts, so you can target the signups that matter.
Event feed
Every captured purchase, signup and review with its source and location, exportable to CSV. Sensitive fields can be hidden.
Per-notification stats
Open any notification for its own impressions, clicks, hovers, CTR, daily chart and goal results.
Send notification events to the tools you already use
Turn a tool on in Settings and ProveSource reports every notification view, hover and click as it happens.
Google Analytics
provesource_view, provesource_hover and provesource_click events, with clicks counted as interactions.
Google Tag Manager
provesource- events pushed to your dataLayer, ready to trigger tags.
Mixpanel
Notification views, hovers and clicks as events on the visitor's profile.
Amplitude
The same notification events, alongside the rest of your product analytics.
Segment
Notification Viewed, Hovered and Clicked, plus Goal Completed, sent to every tool you route to.
Analytics questions
What is an engaged visitor?
A unique visitor who saw at least one of your notifications in the selected period. Engagement rate is engaged visitors divided by all visitors.
How does ProveSource count a conversion?
Create a goal with a final URL (or track it in code with provesrc.trackGoal) and a value. Every completion is counted, and it counts as a ProveSource conversion when the visitor hovered or clicked a notification on the way. A goal counts once per visitor every 7 days.
Do bots count toward my plan's visitor limit?
No. Traffic we detect as automated is shown as Bots and left out of your visitor count.
How up to date are the numbers?
Views, hovers, clicks and visitors are written about once a minute, so the dashboard is close to live. Days are counted in UTC.
Can I export my analytics?
Yes. Analytics exports a CSV with one row per day (visitors, bots, engaged visitors, impressions, hovers and clicks), and Goals exports a CSV per goal and notification.
Why does the breakdown start on a certain date?
Device, country, operating system, browser and page breakdowns are recorded from the day they were enabled for your account, and the dashboard shows that date. Daily totals go back further.
Can I see the numbers in Google Analytics too?
Yes. Turn on Google Analytics, Mixpanel or Amplitude under Settings, or add your Segment write key, and notification events are sent there as they happen.