The Ultimate Guide to Marketing Your Startup in 2019

Every year many ambitious entrepreneurs start their new business. However, based on the stats more than half of them, quit in the midway.

Do you know why most of the startups face failures? One of the main reasons behind this is the lack of good marketing. There are two fundamental rules which you need to follow for a good startup marketing. One is that even if you are selling quality products without exposure, you can ‘t be able to draw more customers for your business. The other is that you can’t sell a crap product, even if you put your best effort in marketing.

For a successful startup business, you need to have a combination of a quality product with high exposure in the market. So that your product would attract more customers, and it would help you to gain more revenue for your business.

Without enough revenue, it won’t be easier for you to run your business for a long time. You can’t overlook the budget factor and put your marketing strategies for long-term growth plan.

In this guide, you will find out about how you can plan your marketing strategies to start up a new business.

How to Plan Startup Marketing Strategies?

To start up a new marketing campaign, you need to start with research work. There are n numbers of things which you need to consider and based on that you have to form a robust structure of marketing tactics.

For planning your marketing tactics, here are shown some ideas on which you should work:

Marketing Goals and Objectives for Startups

Before starting your marketing campaign, you need to have proper goals which you hope to accomplish in the future. That will help you to get a clear view of your marketing objectives. So, you can make your efforts in that direction to achieve your goals. In the way of your goals, you will also face competition. While you need to stand out yourself from your competitors. For that, you need to highlight the USPs of your brand, so that you could get more exposure to your brand products.

To startup with your marketing goals, you can rely on numbers to check the performance of your marketing campaign. Based on the number of visitors you have on your business, leads you are getting and conversion of those leads into customers, you can analyze the performance of your campaign. So that you will get a clear view regarding your current reach to your marketing goals.

It is possible that every business has its own set of marketing goals. While there are a few common objectives which you can find in every marketing campaign. Here are shown a few things on which you should focus to evolve your marketing campaign.

  • Gain more exposure for your brand products.
  • Try to gain more audience on your content.
  • Engage with your audience to generate leads for your business.
  • Conversion of leads into sales.

These are some common objectives which you should aim for, but you also have to make sure to complete small goals and target of your business. That way, you could be able to decrease the gap between you and your marketing objectives.

Create a Consistent Image of Your Brand

For any startup business, the importance of consistent brand image can’t be overemphasized. However, most of the big enterprises make sure to maintain the consistency of their brand image. As you will grow up your startup business, you need to improve its consistency. So that you could be able to earn the credibility and confidence of your customers.

Know Your Market

Now that you have clear goals and objectives in your mind, you need to work on that to bring more audience to your business platform. So that the sales conversion of your business would improve and you could be able to generate more revenue.

For doing so, you need to target the audience those who are really interested in the products which have a similar niche as your brand. You can also fix your keen eyes on your competitors. That way, it would be easier for you to find your favoured audience.

Online Marketing Media for Startups

You might have heard a say – “Slow and steady wins the race”. While it is not always true. On those days when media was not developed, people use to say that startup should invest a little on their marketing.

But now things have changed already because of the online marketing media. It became easier for marketers to invest in marketing so that they can ensure to get a positive ROI in their business.

Here are shown the ways in which you can make use of online marketing for your startup business:

Content Marketing

In the year 1996, founder of Microsoft, Mr. Bill Gates has written a quote- “Content is King”. Through this quote, he wanted to convey a message that in the future Internet would be the marketed place of content. While now, content marketing has already become a powerful tool for marketers. Based on the study conducted by Contentbird, it is found that more than 73% of companies rely on content marketing. Marketers can make use of social media, blogs, emails, online chats and other online options to connect with their audiences.

Consider Paid Service Also

By following the above-show tactics, you can surely grow your business. However, if you want to compete against other marketers, then you should consider paying for online ad space. As you can invest in Facebook ads, Google ads, Youtube video adverts and on other platforms where you can find keywords related to your niche. It will help you bring more traffic to your business platform.

Social Media Marketing

Social media has become the best medium for marketing. It allows you to engage with your audience, and you can also influence those audiences to invest in your brand products. While you should try to enhance your presence on social media channels and increase your reach with your audience. That way, you could be able to target more people to generate potential leads for your brands.

Here are some social media channels on which you can promote your startup business:

Facebook: Compared to the other social media channels, Facebook has the highest population of social media users. Which also makes it one of the best platforms for marketing purposes.

Instagram: Even though the number of users on Instagram is considerably low compared to Facebook users, it has a high engagement rate on the content related to brands. While you can also say that Instagram is one of the best platforms for marketing purposes.

Twitter: It is also a top-notch channel used by influencers and marketers to communicate with their audience. However, it has a limited audience, which makes it easier for marketers to find their relevant audience on Twitter.

There are some other social media channels- like Pinterest, Linkedin, Tumblr, etc, you can also advertise your brand on such social media platforms. In such a case, you can take the help of the social media tools to boost your growth on social media marketing platform.

To grow your startup marketing against competitors, you can make use of social media management tools. Which might help you to drive more audience on your business platform.


It has been one of the leading Facebook marketing tools using which you can easily track the performance of your competitors on Facebook. It will also help you to keep an eye on the best adverts so that you can enhance your winning ad strategy to get more business.

With this tool, you can easily follow the activities of your competitors, apply filters on ads, enhance your engagement (likes, comments, and shares) and get more views on your ads.


Instagram is considered as one of the best social media platforms for brand engagement. Based on your reach with the audience, you can grow your influence on Instagram. To enhance your reach on Instagram, you can rely on third-party automation tool- Gramboard. It has features which allow you to automate likes, follows and comments on Instagram.

Gramboard also allows you to schedule your posts, you just need to add aesthetic content, and it will post them for you.


If you are looking for an automation tool, using which you can dominate over social media, then Socinator is the best tool for you. This tool can help you to automate your overall social media marketing campaign. It has the advanced features which let you auto-publish your content on social media channels like Facebook, Instagram, G+, Twitter, LinkedIn, Quora, Pinterest, Tumblr, etc. While it can also help you to get more likes, follows, views and comment on your content.

Email Marketing

With the rise of social media marketing, there are some be some people who think that Email marketing has lost its mainstay. However, email media has never lost its grip in the market. More than 60% of marketers still believe that it is the most effective marketing technique. With a well-executed email marketing, you can generate better ROI for your business.

Wrapping Words

Conclusively, we can say that for effective startup marketing, you need to enhance relationships with your audience. For doing so, you can rely on above-shown tactics and try to make sure to give an appealing message to your customers. That way you could be able to enhance the reliability of your brand and get more engagement on your business platform.

Sumit Ghosh
Founder at Socioboard
Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like Poweradspy, Socinator, Gramboard, DominatorHouse, and mobile apps in social media automation space which have millions of users.

You Might Also Like