If you own any business on the web, you surely know the importance of prospecting – the process of researching and qualifying prospects to reach out to. Instead of settling for only the prospects you have, you create lists of potential buyers based on your criteria.
LeadFuze is one of the leaders of the automated prospecting market, with a search engine for leads that provides reliable list-building automation for over 20,000 users around the world.
Justin McGill founded LeadFuze in 2014. Along with his team, they set on a mission to create an easy-to-use, accurate tool that sources, aggregates, and verifies leads in real-time, allowing you to build a list (on autopilot!) with emails, mobile numbers, social profiles, and more.
When asked what were some of the challenges standing before LeadFuze, there was one thing Justin expressed to be of utmost importance: Conversions.
Ultimately, everything you do in online marketing is designed to convert visitors into leads. A high conversion rate means you are successfully presenting what you’re offering – and people want it! Conversation rates don’t just include sales, but signing up for contact forms, downloading guides, and various other ways of showing interest in your product/service.
“We are constantly focusing on conversion. I want to really dive into the numbers and do this manually vs in any automated way. So I am always brainstorming ways we can work on improving our conversion numbers.”
When Justin saw ProveSource on another website, he realized that a social proof tool may just be the solution he was looking for.
ProveSource harnesses social proof by helping businesses turn website traffic, sales, and data into relatable insights their customers can see. ProveSource gives online businesses that busy-store feeling to entice other visitors to come and see what all the fuss is about.
ProveSource seemed like a fitting solution, but Justin knew he wanted something that did not only bring measurable results but was also easy-to-use. It took several minutes to get up and running, just what Justin was looking for.