Why we decided to create it?
Goals FTW
What is a goal?
A goal is the action you want people to complete or take on your website. For example, your goal may be to get more signups or make a visitor buy your online guide.
Why do you need this?
Creating social proof notifications without defining a goal would be like shooting in the dark! Goals are the easiest way to see the impact of ProveSource on your numbers.
Glossary
- Views – how many notifications were viewed on the way to completing a goal
- Hovers – how many notifications were hovered on the way to completing a goal
- Clicks – how many notifications were clicked on the way to completing a goal
- Click Conversions – how many goals were captured after at least one clicked notification, i.e. ProveSource driven conversions.
- Conversions – how many goals were captured (i.e. how many visitors landed on you goal completion URL), this is the total number of conversions you’ve had regardless of ProveSource.
- Conversion Rate – the ratio of Click Conversions to Conversions, i.e. what is the percentage of goal completions that were driven by ProveSource.
Examples of how it all works:
Every time a visitor lands on your goal completion URL – we’ll increment the goal conversions counter.
If the visitor viewed 5 notifications, hovered 4 and clicked 2 before completing the goal:
- goal views will increase by 5.
- goal hovers will increase by 4.
- goal clicks will increase by 2.
- goal click conversions will increase by 1.
- goal conversions will increase by 1.
This lets you easily see if we’re capturing your goals correctly and in the same breath lets you see if ProveSource notifications impact your conversions.
Are goals required?
Create Your First Goal
Required details you need to create a goal
- Goal Name – In this field, you give your Goal a name. This is something that will be used internally by you, to understand what this goal is all about. For example, “Signups”, or “Product Purchase”.
- Goal Completion URL – To track your goal, you need to specify the URL of the page (or just a part of it) a visitor sees immediately after completing an action. For example, you could set your thank-you page URL a visitor sees right after signing up for your newsletter or webinar.
Conversion Window
Conversions Counting
Goal counting is unique per 7 days, meaning when a visitor completes a goal 3 times in 7 days (for example makes 3 purchases on your ecommerce store) – we’ll count this conversion once.
If the visitor converts again after 10 days – then we will count him again and “block” him for 7 more days.
Make sure ProveSource is installed on your conversion page as well.
We won’t be able to track your goals or conversions if ProveSource is not installed.
