How Translating Your Blog Content Enhance Your Search Rankings

The average internet user is very particular about the kind of content they choose to engage with. With an overwhelming amount of content vying to capture their attention, you always need to come up with new online marketing strategies that will increase the chances of your content appearing on the first page of any search engine. One approach is to build your website with different materials such as press releases, blogs, and social media posts and case studies, so you get to engage frequently with old and potential customers.

Of these different channels of sharing content, blogs are one of the most effective ways you can captivate your audience using great content. Blogs can cover a variety of areas such as Education, Services, Business, Fashion, Politics Industry trends, and just about any topic that could interest your customers.

However, the major catch to maximizing your blog’s Search Engine Optimization (SEO) is to make your blog multilingual. You can achieve this by using the right structure and tools. In this article, I’ll show you ways in which the simple use of The Word Point professional localization service can help enhance your blog’s search engine result ranking.

Improved Multilingual SEO

Every brand needs to have excellent SEO for their website. Having a superb website SEO means that your website comes up in the top result in search engines like Google, Yahoo, Bing,, etc. and then more users engage with your content. 

So how does translating your blog improve your SEO? For example, if your blog content is in English and has all the critical elements needed to increase your SEO, such as the use of keywords and phrases, proper use of social media, relevant content, etc. Your website has a good chance of increasing its SEO, but not entirely so because not all users of the internet understand English. 

So it becomes vital that you translate your blog not just to reach potential foreign customers, but also to improve your blogs SEO

A great way to achieve this is by having your website localized. Localization of your website goes beyond directly translating your blog content from English to other languages, professional localization of your blog means that the keywords used are well researched to align the lingo with increasing your website’s SEO. Thus a well-localized website will go a long way in improving your blog’s overall SEO and bringing in traffic and engagement from more customers.

More Visitors and Engagement Equals Better and Higher Ranking

Now you have translated your website into multiple languages, and you have increased traffic and engagement on your blog, which means your SEO strategy, is working. And because search engines value quality content and user engagement that drives traffic, once they notice this, your website gets a higher ranking in the search result.

The more languages you translate your blog into will likely generate more traffic and, in turn, increase your website’s SEO. Translating into multiple languages would mean having to put in a substantial amount of work. But fortunately, you can get online translation services from The Word Point to help in translating your website to over 100 languages. You can go further by also localize your site using SEO multilingual best practices in such a way that it is optimized to improve your blog’s SEO ranking.

Expand Into New Markets

A blog that is translated into multiple languages will open your company to newer customers from the global market you probably did not envisage accessing. So when translating the content on your website, you need to note that these new market areas will have different values, which you should take note of in your marketing.

For example, the strategies, content, and adverts you will run for your online African customers’ will not be the same as what you will do with your Asian customers.’ Because their cultural, social, political climes differ, and for this reason, there will be a need for you to localize your marketing based on the country/region you are translating your blog.

Builds Customers’ Trust and Global Brand Recognition 

When your blog is translated into multiple languages, this will attract people from different parts of the world who will begin to associate with your product or service and give it recognition. Your blog has caught their attention, and they buy into it, thus setting you apart from other competitors.

Furthermore, having your blog in multiple languages gives its some level of credibility and an air of global acceptance of your brand. Customers appreciate the fact that you have gone the extra mile to localize your website in a manner that shows you understand their culture. This multilingual SEO strategy helps to build the customers’ trust in your brand.

Increased Sales and Advert Revenue

For every company increasing its sales is why they are in business. And a great way to increase sales is by having your blog translated into other languages. A successful multilingual SEO strategy will open your blog to a global audience. And you find out that these customers are more willing to buy into your product or service when your blog is in their language.

Another great benefit of having a multilingual website that has an optimized SEO is that your blog will easily attract advertisers, which means more revenue for your business.


Having your website content in more than one language is undoubtedly a great way to grow your client, and when done using the right multilingual SEO strategies, then your site’s SEO ranking is improved.

Getting the right translation and localization service to provide to help translate your website can make all the difference in optimising your SEO ranking and opening up your brand market to a broader reach.

Frank Hamilton
Blogger and Translator
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

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