SaaS marketing can be daunting, and it is certainly not for the faint of heart. While conventional businesses utilize traditional marketing strategies to sell products and services, SaaS businesses, on the other hand, have to deal with a unique set of challenges.
For example, SaaS companies couldn’t rely on one-time purchases to drive revenue and sales. They have to retain their customers because a lot of SaaS products work on a recurring subscription model.
In this post, we’ll talk about the nine foolproof marketing strategies that will help propel your SaaS business’ growth:
Lure customers with free trials
Offering free trials is one of the best ways to let users experience your product’s benefits before they buy. After they get to experience your product, then they’re more likely to convert into paying customers.
That’s why you have to think about how you could encourage your free trial users to buy your product afterward.
One way to do this is to send your free trial users an email reminder before their initial trial period ends. The email contains a list of features that they could experience with a paid subscription, together with a clear and actionable CTA.
Make sign-ups easy for maximum conversions
Every registration form has the same purpose- to get people to sign up for a service. That’s the most important element on your website because that’s where the conversions happen.
Chances are, a lot of users dislike long and complicated registration forms. That’s why you need to come up with a clean and simple registration form and keeping requests to information a bare minimum.
Provide a great customer experience
Of all the SaaS marketing strategies out there, this one is probably the most important. One way to provide excellent customer service is to make it as personalized as possible.
For example, you can send your users a personalized welcome email after they complete the sign-up process. You could also send out emails as soon as you observed that your active customers are starting to slip.
Additionally, you could come up with a live chat option on your site to cater to your customer’s queries when they’re interacting with your website. Doing so makes them navigate your website better and come across answers for any type of query that they might have.
Leverage the power of content marketing
Brands and businesses from all over the world are tapping more and more to content marketing to build their brand, attract more people to their site, and generate more leads.
A great thing about content marketing is that it has a compounding power of return. Meaning, it’s value increases over time.
Content helps drive leads, whereas other forms of marketing like pay-per-click and online advertising, will only do so if you keep on spending.
That’s why most businesses think of content as an asset, while online advertising is something that is rented. That distinction is something most SaaS marketers should consider.
Generate organic leads through SEO
The quality of your organic traffic plays a vital role in SaaS marketing, and that’s where SEO comes in. SEO helps you generate high-quality leads that are converted easily.
Invest in paid advertising
As we’ve previously mentioned, SEO and content marketing are more cost-effective when it comes to generating leads. But the thing is, if you’re not getting enough organic search traffic, then paid advertising is a great strategy that you can incorporate to generate more leads to your site.
You could test out various versions of your ad copy, and analyze what works well for your brand. For your ads, you can utilize industry-related keywords so that they’ll be shown on all relevant search engine queries. Also, ensure that your ads are conveying a value proposition, attracting your target audience.
Although PPC campaigns can be somewhat expensive, a lot of SaaS marketers still prefer to use it because it’s scalable. Meaning, you could easily increase or decrease your ad spend as needed.
Incentivize customers for referrals
According to research, referrals are of the most effective types of leads.
However, for this strategy to work, you need to provide your customers with incentives for them to refer you and be referral-worthy. It would be best if you also came up with a referral program that rewards and gives incentives to your customers should they recommend your product to others.
Try to upsell and cross-sell
Other great strategies to boost your revenue are upselling and cross-selling. Upselling is to sell a more costly product to the customer, a whole year subscription instead of a month, for example. Meanwhile, cross-selling is encouraging your customers to purchase add-ons together with your primary product.
Still, it isn’t easy to upsell and cross-sell because people behave differently at various periods. That’s why you still need to study their behaviors in the past and persuade them to purchase more.
You can also ask your sales and marketing team to target specific customers, trying to upsell your more loyal customers to subscribe for extended periods.
Get featured on SaaS review sites
Your client’s testimonials empower your overall SaaS strategy and campaigns. In fact, according to a study, reviews influence a person’s buying decision to purchase a particular product or service.
So, why not encourage your satisfied and most loyal customers to leave a review of your products? You could check out SaaS review sites, check your software’s performance, and review the comments of users there.
To Wrap It Up
Creating a solid SaaS marketing strategy for your product can be challenging. Hopefully, the tips that we have discussed in this article would inspire you to get going.
Depending on what your niche, product, and audience are, some SaaS strategies will work relatively well than others. But as long as you have a solid foundation with these SaaS marketing strategies, and know who your target audience is, you’re on the path to success.
Also, always test, analyze, and optimize your strategies to see what drives in the best results for your business.