Introduction
E-Learning is the future.
Online education, or e-learning, has experienced massive growth in recent years. According to Forbes, the e-learning market is expected to reach $325 Billion By 2025.
Creating an online course is a great way to increase your authority within your niche, provide quality content in a form that generates passive income, connect with your audience, and even reach new prospects.
If you’re reading this post, you are likely to have already created online courses in Thinkific, or thinking about it.
Beyond just creating the courses, you also need to consider how to convince your audience to purchase them. In the world of online marketing, social proof is considered effective compared to other marketing tools. That is because they are highly versatile and can be utilized in a variety of ways.
This is where social proof platforms come in. These platforms allow online sellers to take the activity on their website and brand and display it in the form of little social proof notifications, replicating the buzz one feels in a busy store.
If you’re interested in finding out how to use social proof to increase your Thinkific course sales, you’re in the right place.
What Is Thinkific?
Thinkific is an online course platform that allows people to create amazing online courses from their existing knowledge and then sell those courses to their audience from their website, and under their own brand.
Being a cloud-based learning management system (LMSes), rather than having to host your courses on your own website, Thinkific takes care of the hosting for you.
That means that whether you’re a business or a digital marketing platform owner, an influencer, or an academic educator – Thinkific is the perfect platform for creating engaging courses, with an easy, no-hassle process.
When it comes to customization and features, Thinkific has more options than any other platform. You can brand your courses and storefront to look just like your website, offer quizzes, surveys, student discussions, completion certificates, and much more.
No less important, This online course platform also offers excellent customer support. They have a highly comprehensive support center filled with guides, and if you still have some questions, their staff are always ready to answer your inquiries via email or phone.
Convinced? Let’s move on to how you can actually sell your courses.
What Is Social Proof?
Ever saw a busy restaurant and thought to yourself ‘if so many people love it, I would probably love it too’? Would you get the same feeling if you saw an empty one?
Social proof is a type of conformity. When a person is in a situation where they are unsure of how to behave, they will often look to others for clues concerning the right behavior. And as you can imagine, social proof can be a very powerful tool for marketers when used correctly.
It’s often the case that customers browsing your site have little to no idea which products are popular with other shoppers – and that’s a problem.
Knowing what’s hot and what’s not can, seeing a lot of live visitors, positive testimonials, or recent purchases on a website can influence visitors’ decisions. Seeing that a product is popular increases feelings of urgency and FOMO (fear of missing out) – both of which are compelling triggers according to behavioral psychologists.
In the physical world, social proof can be simply seeing a lot of customers in a store, just like the example above. In the digital world, one needs to find ways to make a website seem just as alive as a busy retail shop.
Adding Social Proof To Your Thinkific courses
Social proof platforms allow businesses to turn website traffic, sales, and data into relatable insights their customers can see.
Using small, non-intrusive notifications, they give online businesses that busy-store feeling to entice other visitors to come and see what all the fuss is about.
These social proof notifications come in many different forms and serve multiple purposes. Here are some of them:
Recent course purchases – Displaying the latest course purchases made by real customers, gives new prospects an indication that they won’t be the first to try your course. This is a much stronger statement than simply saying that the course was once purchased. What was relevant a month ago may not be as attractive right now.
Total number of customers – The bigger the number of existing customers, the more others will want to join. Large numbers immediately grab people’s eyes and make them think that if so many people have decided to get this course, it must be something special.
Positive reviews – Customer reviews and testimonials are one of the strongest forms of social proof. Seeing positive reviews from real people that have already purchased your course, increases the trust new customers have in you, and the credibility of your brand.
Boost social media following – If you want to build an engaged community, promoting your social media following may be a good idea. People love to follow the crowd – when people see there is a large group of people doing something, they’re more likely to want to join in and be a part of your community.
If you’re planning to use social proof for your own Thinkific courses, consider that you need to customize it to fit your website. When using social proof notifications, make sure to not overwhelm your audience by displaying too much, too fast.
Instead, focus on finding the type of social proof that will engage your audience, and limit it to be shown on the relevant pages of your website only.
For learning more about social proof best practices, check out our case studies page to see how many successful businesses used ProveSource social proof to increase conversions, trust, and engagement.
ProveSource’s New Thinkific App
The best way to create new social proof notifications to boost sales on your Thinkific courses is with ProveSource.
ProveSource is a platform that shows live sales popup notifications to get more sales, higher conversions with minimal work! With ProveSource, it’s easy to set up new social proof notifications in just a few minutes. Through the many customization features, you’ll be able to tailor the notifications to fit your website perfectly.
And guess what – we just launched our new Thinkific app!
Using the app makes the process of setting up social proof for your courses easier than ever before. ProveSource automatically connects to your Thikific account and tracks recent sales to start displaying sales popup notifications right away.
ProveSource will help you:
- Increase in conversion rates
- Boost sense of credibility and trust
- Decrease in bounce rates and cart abandonment
- Enhance your visitor’s engagement
Ready to get started? Here’s how to use ProveSource with your Thinkific courses.
Conclusion
If you’re trying to drive traffic to your site and sell more courses, make sure you add some social proof to your website. Connecting ProveSource with Thinkific is the perfect solution for generating more sales, effortlessly.
