Top 17 Business Tools Small Businesses Should Be Using in 2023

Building an online presence is a must for small businesses of all kinds, as it provides new opportunities to enhance brand awareness, build new relationships, and thrive in a fast-paced marketplace. So many free and premium tools are readily available to help either online-only entrepreneurs or the owners of “brick and mortar” businesses to grow their brand in the digital world, and the list keeps on growing. 

Check out our 17 top tools and resources that will make the day to day of growing your business a whole lot easier for the upcoming year:

1. ProveSource

ProveSource happens to be one of the most important business tools for every small firm. This tool automatically collects impressions, clicks, hovers, leads, engaged visitors, engagement rates and much more. They analyse your data and provide you with all the information you need.

From tracking your potential customers and leads to increasing conversion rate, this tool is the key for any business to succeed as well as sustain. It verifies your business which in turn boosts the chances of a customer buying from you as trust is a synonym to longevity in the industry.

2. SendX

Email marketing is one of the most cost-friendly promotional tools being used by businesses worldwide. These days, almost every individual has their email account and what better way to reach them!

Personalization of products is a game-changer and email marketing is what drives you there. Build an email list and your preferable drip campaign to start with. SendX is one of the easiest and most affordable Mailchimp Alternatives to begin with the same. 

3. Canva 

Social media platforms such as Instagram, Facebook, Snapchat and Twitter are full of colors, catchy pictures, and promotional messages. Canva is the ideal free tool to design anything you’d like.

It can be an advertisement, slogans or even fashion designs and depending upon the user’s creativity, this site can do wonders in attracting a significant amount of followers, however, it must be relevant and in real-time to the trends. Canva is also where one could make their resume. Its user-friendly interface and pretty designs could also land you your dream job.

4. Buffer:

Companies are seen to have a hike in demand for professionals in the management of social media. This type of management seeks creativity, out-of-the-box thinking and real-time knowledge of public trends offline as well as online.

Buffer helps businesses in planning and constant content management on all platforms available. Consistency and timing is a key and this tool serves both!

5. Ahrefs 

Have you ever searched on Google and found yourself on the next page? It so happens that the first five links are the most trusted and these appear because of SEO (Search Engine Optimization), a digital marketing tool that is linked with generic and rare keywords, which when searched for, comes up on the screen.

However, these are highly ranked, but that shouldn’t discourage any small business to avoid it. Ahrefs explains how to reach customers irrespective of high-scale competition.

6. SocialPilot 

SocialPilot is a social media management tool that helps small businesses, digital agencies, and marketing professionals automate their social media marketing activities efficiently. It’s designed to make a marketer’s life easier by helping them in scheduling/publishing and managing multiple social media accounts all in one place.

With SocialPilot you can:

– Manage your Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, Tumblr and VK accounts
– Manage your client accounts effortlessly without worrying about their account credentials.
– Invite team members & assign roles and delegate your social media postings.
– Prepare a content calendar to keep things in check.
– Leverage the Canva Integration and create images right at the SocialPilot dashboard.
– Deep dive into easy to understand social media analytics and downloadable reports.

7. Tagalys

As a small business retailer, you have limited resources to manage your online store. Improving sales at your store requires merchants to show the right products to online visitors, based on existing data trends.

Merchandising is the art & science of determining what products to display at a retail store and the same is required at the online store. Tagalys is a predictive online merchandising engine that is the perfect solution to small business retailers as it optimizes the store for the highest conversion.

Tagalys also saves retailers over 60% of their time, giving them the opportunity to invest their time in other activities.

Tagalys offers value-based pricing starting at $99/month and can be customized to suit your exact business requirements

8. Izooto

Listed as the “best web push notification software” by G2Crowd, iZooto helps publishers in building, engaging and retaining their audience. It is best known to deliver incomparable revenue lifts to publishers (up to 13%), ecommerce retailers (up to 8%), and enterprise solutions.

For many businesses, iZooto works no better or worse than the other push notification solutions available. But, for businesses in digital media and ecommerce, iZooto has out-performed all other push notification service providers and is the logical brand of choice.

9. AdNabu

AdNabu is one of the best PPC software for small & medium-sized eCommerce companies. They enable eCommerce companies to generate more sales from their Google Ads campaigns. AdNabu works by optimizing the existing campaign budget as well as by discovering new opportunities for making sales. They support Google shopping, search as well as retargeting campaigns. 4000+ companies worldwide trust AdNabu for powering their Google Ad Campaigns.

10. Omnisend

Omnisend is a great marketing asset which allows businesses to reach customers in no time. Be it Email, SMS, Whatsapp, Messenger or all of them, this tool allows a systematic push-strategy to engage with customers face-to-face in virtual terms. Head over to Omnisend to get your business flowing in no time!

11. Notion

An all-in-one tool, the notion is the perfect business tool in a hectic business environment. Here, one can add daily tasks to achieve, notes to remember and address various projects. This tool is leverage to business efficiency and productivity.

In this day and age of procrastination, an app like Notion not only will boost your work life but also will significantly handle the upbeat completion. 

12. Slack

This time-saving solution is necessary for information sharing and punctual work conversion. This tool is used by companies with multiple departments and offices.

However, even a small business with a small employee to boss ratio can benefit from this. Slack allows a platform for sharing documents, getting daily alerts and notices and enables smooth collaboration.

13. Moz

Moz allows businesses to learn and analyze their operations through routine audits, keyword search, and market analysis. Moz allows businesses to improve their SEO skills to rank higher in engine searches and build trustworthy customer leads.

As these are statistics in numbers, planning and control is a loop that will constantly evolve to reach specified goals set by the business.

14. Lumen5

Graphics, that is image and video, has become an important asset in disseminating product information through the use of emotions, colors and various other creative brains. Lumen5 recommends suitable media that fits your business.

The utilization of visual marketing is found to last longer in consumer minds, some even for decades; it may be the music or a funny moment that triggers one’s senses.

15. SEMRush

This SEO digital marketing tool has its headquarters in Boston which allows its users worldwide to access a wide range of services such as PPC (Pay per click), PR (Public Relations), SMM (Social Media Management) and site audit. Each of these, when combined helps keep business steady.

16. ConvertKit

This is the ideal business tool for creators. It benefits vloggers, influencers, freelancers, and artists of various forms on the web. ConvertKit helps its users to form customized email lists and target them via direct mail marketing in the hope of converting them into subscribers.

17. Zapier

The last tool that is bound to benefit entrepreneurs is Zapier. It is an automated web-service which allows a user to connect multiple apps thereby enabling a smooth flow of information between them.

These were the 17 different marketing tools that every business should use in the year 2023. Each of them overlaps or provides similar services while some are unique in their offerings. Optimal utilization of each is sure to make your business boom!

Rohan Mendiratta on LinkedinRohan Mendiratta on Twitter
Rohan Mendiratta
Digital Marketer at SendX
Rohan is a bearded marketer, currently working on growing SendX: Email Marketing Software. You can connect with him on LinkedIn and Twitter.

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