This Is How You Can Optimize Your E-Commerce Checkout Page for Better Conversions

Transforming visitors into buyers all starts with a single click at the same time shopping cart abandonment, and conversion rate drops also begins with a single click. Call it the bitter truth or anything else but most eCommerce websites don’t do checkout very well. However, it doesn’t have to be that way! Time to change. Just make sure that any method you use to increase your site’s conversion rate is worth its weight in digital gold. 

Have you wondered why eCommerce checkout page design is arguably one of the most single important things you can do to optimize your website? Because it’s the last thing people see before they buy something or abandon their cart – as simple as that! In the present scenario, the trend of eCommerce seems extremely promising and profit-spinning like never before. With more and more people choosing to shop online, it’s our duty as eCommerce business owners to make checkout procedures for them at ease, or else they will easily switch to the competition. 

Now I have come across many threads circling my corner, and the question is that is there any direct relation between shopping cart abandonment and checkout conversion? Well, it is and pretty much straightforward! As an eCommerce store owner, one must put efforts into making the checkout process fast, easy, and secure without cutting any corners. And here’s when checkout page optimization comes into play! But the question is, how?

Either you can seek help from professionals at ProveSource who end up at every possible way to increase the engagement in a website and give a boost that nudges the end visitors to click and engage or you can follow these below mentioned steps

First, the Design and Layout

Design and layout is something where every buyer’s decision to buy or not buy will rest. For this, you need to consider the best shopping cart design practices such as ample use of whitespace, clear delineation of different steps in the order process and what not! 

Now have you ever thought about giving your end users a visual checkout process? According to several studies, the more you try to fit onto one page, the lesser clicks to checkout there are. On the contrary, if you try to spread things out across multiple pages- you are giving a visual indicator of how far they have progressed. Agree or not but adding plenty of checkout buttons can make a lot of difference. Isn’t it pretty obvious that the lesser time customers have to spend looking for them, the sooner they will take action? And your work isn’t finished here! Also, provide users the option to continue shopping from the checkout page, after all, they may have forgotten something, and there’s nothing worse than hitting the back button and finding that all your cart details have vanished. More importantly, don’t forget to differentiate between checkouts and continue shopping button. In the end, always make a practice of reviewing things one last time before its final. 

Second, Optimizing Product Details

After making your design and layout as seamless as possible, the very next step is to optimize the product details to a great extent. Why you may ask? Well, imagine yourself as a customer after you are impressed with the eCommerce store isn’t it obvious you will go directly to making sure they’ve ordered the right color/size and combination of items? So as a store owner, what can be done is:

Add a Product summary- Being a vendor, you may think that having just a name and number is enough to grab customer’s attention, but actually, it’s not! Letting the customer know in regards to what size, color, and other customization options are available is equally important. This ensures that they have made the correct choice for their needs. 

If you think that waiting until after they enter their shipping address just to let them know which options you accept is a sensible decision; then it’s certainly not! Instead, detail shipping methods should be mentioned on the checkout page itself. More than often, user have to hit the back button to go where they want, the more chances are they will simply give up on your store and drop the process altogether at once. So, for such cases, why don’t you simply let the user update quantity or remove things from the cart right from where they are? Also, don’t forget to recommend related products before the checkout is made. 

Third, Payment and shipping

This is one such stage where most shopping carts are abandoned, and it’s mainly because of the aforementioned pointers. So what can be done?  

  • Provide free shipping
  • Provide multiple shipping and payment methods
  • Put the latest promo codes directly on your website
  • Include an Approximate Shipping Date

Fourth, Rewards and Special Offers

Everyone likes to feel rewarded or enjoy the feeling of gratitude. As soon as you get your customers easily checkout through the process, it’s time to lead them to certain Rewards and Special Offers. For example:- 

  • Promote reviews in exchange for coupons or discounts
  • Consider a loyalty program
  • Give away complimentary samples with each order
  • Provide 24/7 Customer Service, 30-day return policy
  • Gift cards

Fifth, Test Thoroughly

In the end, one should always keep this in mind that no matter how ensured you are, it is very important to have run through for one last time before the launch. Testing is always worth the risk! 

Charles Richard
Business Analyst at TatvaSoft UK
Charles Richard possesses over 10 years of experience in the business analysis profession. He has written dozens of tech and non-tech pieces on the renowned publication. He also enjoys mentoring BA professionals and his well-rounded knowledge in engineering concepts provided an easy way to make non-technical people understand basic theories. Currently, he is working as a Business Analyst at TatvaSoft UK. you can visit the website to know more about his company.

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