Building Trust and Driving Sales: Leveraging FOMO and Social Proof Ethically
The human desire to belong and make informed decisions fuels two powerful psychological phenomena: fear of missing out (FOMO) and
Social proof & online marketing
The human desire to belong and make informed decisions fuels two powerful psychological phenomena: fear of missing out (FOMO) and
Ever since prominent author and psychologist Robert Cialdini coined the term social proof, it has become a buzzword in the