How to Create an Effective Digital Marketing Team

Creating an effective digital marketing team is crucial for business success in today’s online and digital environment. However, creating such a team can also prove to be challenging, and at times, even a daunting task. This is especially true for startups and small businesses that have limited means and resources to establish a full-time in-house digital marketing team. 

That being said, creating such a team requires careful planning. The fact of the matter is that you need digital marketing in order to stand out in the crowded market and effectively reach out to your customers. For that to happen, you need a resourceful and skilled marketing team who will know how to navigate the market. With that in mind, here are a few ways you can create an effective digital marketing team.

Determine your needs

Before you proceed with creating a digital marketing team, you must first determine your organizational needs. For instance, why do you need a marketing team, to begin with, what do you plan to achieve with marketing efforts, what are your primary goals and so on? 

When you have clear objectives, it becomes easier to create a team that will be able to achieve those objectives. As an example, you can leverage the SMART concept when determining both your goals and your objectives.

  • Specific – You must have clearly defined goals and objectives.
  • Measurable – You must be able to measure the outcomes and results of your efforts.
  • Attainable – Be realistic about what you can achieve with the means and resources you have.
  • Relevant – Make your objectives relevant to both your company and yourself.
  • Timely – Set a proper time frame for when you want to accomplish your objectives.

Look for the proper talent

An effective digital marketing team means you need the right people with the right skills, knowledge, and experience. In order to find such people, you must look for proper talents everywhere you can. That also includes not being biased when screening potential candidates. The fact of the matter is that digital marketing includes various types of jobs for people with disabilities. 

If someone is hindered by a disability, it doesn’t mean they cannot perform exceptionally or that they don’t have a unique talent for digital marketing strategies. That being said, take your time when picking candidates for your digital marketing team. That way you’ll have enough time to pick the best ones and convince them to join your team. Finding the right candidates with the right skills is vital, but it’s also crucial that you find candidates that are the right cultural fit for your organization. 

Develop a company culture

As mentioned before, picking candidates with the right skills is essential, but it’s also equally important to find candidates that are the ideal cultural fit for your marketing team. For that to happen, you first need to develop a company culture. The main reason culture is important when developing a marketing team, or any team, for that matter, is that people who fit into your company culture are more likely to collaborate, communicate and perform efficiently. 

In addition, they are more likely to stay in your company as well. Skills, knowledge, and experience are major factors in creating an effective digital marketing team, but if your team members cannot work together due to the difference of opinion or some other reasons, then you can’t fully utilize their full potential. That’s why culture is essential for developing a team you can actually rely on to get the job done.

Combine the roles

As mentioned before, you must determine your needs before you can create an effective digital marketing team. Once you do that, you can decide which roles are essential for your team. This depends on your needs and marketing strategies you will leverage, in order to get your messages out there or make your company more visible online. 

Therefore, combining roles into an effective team is vital. For example, if you plan on using content marketing, you’ll need reliable copywriters and editors to create awesome articles. If you plan on publishing that content on social media and in emails, for instance, you’ll need social media and email marketing specialists. In any event, you need to properly combine roles if you want to have an effective team that will maximize the value of your strategy.

Creating an effective digital marketing team is crucial for your company, but it may be more difficult to manage than you initially thought. That’s why it’s important to plan everything accordingly and assess your needs before you commit to creating such a team.


Jacob Wilson
Business Consultant
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.

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