Vidico increased conversions by 39% and decreased bounce rate by 13% with ProveSource
Vidico is a video production agency that produces video campaigns and explainer videos for neat tech companies and emerging e-commerce brands. They’ve worked alongside some of the world’s best, including Citibank, Amazon, Salesforce, Digital Ocean, and Koala.
Vidico believes in making the process of video production as simple as possible and holds themselves to an exceptional standard, making them a reliable source for any business’s video needs. They have the track record to prove it, too. With over 1.2 billion views and 500+ videos produced until now.
Michael Pirone is the co-founder of Vidico. In addition to being co-founder, he’s the Account Director, which means he leads the business development team in establishing new projects.
Video production is a big investment for companies, both in terms of money and time. Michael expressed that this posed a challenge for Vidico. Being in a rush, visitors weren’t compelled to fill out a form and wait to be contacted back.
Vidico needed to find a way to showcase not only the quality of their work but their credibility as a company with many happy customers. Only then would visitors be convinced that converting would not be a waste of time and funds.
They tried using their 5-star reviews to create a case studies page featuring their best work. However, they ran into the same problem – visitors in a rush were not visiting the page as often as they hoped.
Michael realized driving traffic to those pages was also a challenge and required more time from both visitors and our marketing team and even the clients. Vidico needed something more scalable to go along with that strategy.
Looking for a different way to showcase Vidico’s credibility, Michael has found ProveSource and realized that social proof might just be the solution he was looking for.
Social proof platforms utilize the already existing activity on one’s website and turn it into a visible testament to the trustworthiness and quality of the business, easily displayed in front of new visitors.
ProveSource was the perfect fit for Vidico’s marketing strategy. With basically zero time spent on maintenance, the team was able to concentrate on creating beautiful videos for their customers while simultaneously converting new ones.
After implementing ProveSource, Michael saw a high engagement rate of visitors clicking and interacting with the notifications, and filling out their form immediately after. Consequently, they have seen some drastic, positive changes to the conversion and bounce rate.
Another benefit was the ability to measure and scale the effect of using ProveSource from within the platform itself, using the built-in analytics and goals features.
Achievements with ProveSource:
A video production agency that produces stunning visual content for global brands and innovative tech startups. Vidico’s core belief is that a brand video should be the voice of your very best pitch, delivered perfectly, and made available every second of the day.
Collingwood, Victoria, AU
Trusted by leading brands from 104 countries