See how Pod Podnikat Academy managed to boost conversion rates and acquire quality leads with ProveSource
Pod Podnikat Academy is a digital marketing agency offering social network advertising, video and content marketing, and e-learning services. Straight forward online sales intention is present from the beginning.
Running client’s paid ads is the core offer. Facebook ads, Google Ads, LinkedIn ads are among the most popular, seconded by a straightforward strategy development and one on one consultancy with clients that tops up the core offer
Matúš Kopalko is the founder of PPA. He is a digital and innovative enthusiast searching for the latest internet trends constantly, a self-taught digital marketer with a demonstrated history of growing sales online through paid Facebook marketing. Working and supporting business clients daily is how he adds value.
He started Pod Podnikat Academy to apply and share his experiences, knowledge, and tricks in digital marketing with other digital leaders at a reasonable cost.
Even if you have constant traffic to your site, making sure that this traffic actually converts is always a challenge.
PPA is the first website Matus created, and between dealing with the marketing blog, managing the website, and delivering to his clients, he knew he needed to also find a marketing strategy that worked passively and seamlessly.
He sped up his online marketing journey by teaming up with senior online marketers to help them build sales funnels. Without prior extensive experience, he started learning advanced paid online marketing by simply doing it.
People are more inclined to trust their trust and money in a service that others already use, and Matus needed to show his visitors exactly that.
Another way to create a sense of credibility for a business is by showing positive reviews from other clients. After all, the only thing better than showing other people use your service is to show they not only use it – but also love it!
PPA has several 5-star testimonials, but all were posted on a third-party review platform. Matus manually embedded each review in appropriate places throughout the website. The process was time-consuming and it was easy to forget to add new reviews while juggling other aspects of the business.
Matus felt that the efforts he was putting into displaying testimonials didn’t tap into the full potential social proof has to offer.
While working with his colleagues in the marketing field, Matus noticed they were using a platform to display small pop-up style messages to display social proof events that were happening on the website happening, creating a sense of FOMO.
Following this discovery, he went searching for a social proof platform to use on his own website – and found ProveSource.
Integrations with review platforms
It was no surprise that the first notification Matus set up for his website was a testimonial one. To leave behind the cumbersome process he was currently using to display reviews.
Thanks to the native integrations available with several review platforms, the process of displaying testimonials changed from inefficient to completely hands-off. ProveSource also guaranteed that users will always be able to see his testimonials, no matter where on the website they were.
Matus shared that his main goal was to grow his agency from the current 3-5 clients to 25! One of the results of using ProveSource was that it pre-framed prospects – when you get to talk to your potential customer (a lead) he must be as much pre-framed as possible.
As they were already ready to convert, thanks to the pre-framing, Matus managed to convert more leads than he did before, and successfully closed more clients.
In the end, Matus managed to close almost 25 clients – and reached his goal of growing his new online marketing agency business.
Tips for ProveSource users:
1. There’s never enough social proof:
2. Customization and testing are key to make good use of social proof:
Achievements with ProveSource:
Pod Podnikat Academy sets up, manages, and optimizes digital advertising in a way that benefits the advertiser and makes him money.
Their mission is to help smaller companies find new clients and increase sales over the Internet. Targeted online advertising is now available at reasonable costs to every business.
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