Trust Signals
6 social proof terms about trust signals, defined and explained.
Authority Bias
The tendency to assign greater weight to opinions or endorsements made by perceived experts or authority figures.
Read definition →Badge of Trust
Custom icons (or third-party certifications) reinforcing a product’s credibility and reliability.
Read definition →Badges and Awards
Icons or acknowledgments from recognized organizations, often showcased to demonstrate credibility.
Read definition →Certification
A seal or credential displayed to reassure customers about compliance or quality, reinforcing trust in a brand.
Read definition →Endorsement / Sponsorship
A public statement of support or a funded partnership that signals trust to an audience.
Read definition →Expert Endorsement
A type of social proof where specialists or professionals validate a product or service to boost credibility.
Read definition →